Audience Profile

Scott is a 20something year old who isn’t sure where he’s going in his life. He shares a flat with a roommate with similar taste and is even in a band. Nothing serious - just messing around with guitars and making music. He and his friends are eager to upload their songs to their YouTube and Sound cloud page for people to listen and they love feedback.

Scott often finds himself networking over forums and Facebook with other musicians and is eager to connect with more.

One thing Scott loves more than good music, is new good music. He jumps at recommendations to hear new songs.

Outside of music, Scott appreciates films with Ryan Reynolds in and anything that can make him laugh. He tried watching the Kings Speech once but decided it was too heavy-going.

Scott and his friends all have Iphones and a many of them are eager to invest in Ipads. While his friends are all for purchasing magazines digitally, Scott values the collection aspect and keeps his physical copies. However, for some reason he doesn’t mind digital music; a consensus amongst his friends. “It’s just easier” they said.

While music is, and always will be done for the love of it, Scott dreams of being appreciated, which is why he and his friends jumped at the opportunity to pick up Polaris magazine due to its cheap price and seemingly tailor-made to them.  He waits for the physical copy, content with the QR codes with his IPhone to access digital content but his friends get the weekly digital copy and appreciate the embedded hyperlinks to new musicians.

They are hoping to be featured in the magazine, having just submitted a few of their best songs. Best of luck to them!