Tuesday 26 November 2013

Article Box Out Text


The One to Watch – 2012
Before we printed, we were a blog. Here is an extract from an article from a year ago where we (quite rightly) pointed to Nick Decruz as an artist to watch before he took over the world.

By this point you’ve heard Imagine Dragon’s hit song Radioactive. Background song to many a video game trailer and almost always played on the radio. It’s a fantastic song but people are already beginning to feel it’s overplayed.

How refreshing this Acoustic Cover is then.
(On the blog we had a link to the video. Scan this page with the POLARIS MAG APP for a link - Edd)

Nick DeCruz from North West London picked up a guitar and played one of his favourite songs. While the techno sounds that have become synonymous with Imagine Dragons are lacking, their presence isn’t missed due to the powerful guitar’s melody and powerful vocals.

Nick’s suggested the option of recording more songs, something we’d love to hear.
Give it a year and he’ll start writing his own songs.

Monday 25 November 2013

Drafting update 25/11/13



 
Here you can see my music magazine well underway. I have outlined the contents page and have begun inserting the text. The bottom picture is my full bleed image - a high quality photo I took taking up two pages as an introduction to my magazine.

Saturday 23 November 2013

Promotional Methods

When it comes to launching a new magazine, the early promotion could be what determins whether it sinks or swims. This is why I've developed a variation of promotional methods in order to spread the awareness of my magazine.

Polaris oriinally existed as an online blog which gained enough attention to justify print publishing. While the existing online readership wouldn't be enough to carry to selling of the magazine, these readers will serve to promote the magazine efficiently.

Polaris will create accounts on many prominent social media and networking sites, including Facebook, Twitter, Soundcloud nd Tumblr. All of these (aside from Youtube) provide a newsfeed where users can follow other users and share their posts. Those who share/reblog/retweet Some of Polaris' posts/tweets will be promised a follow (where possible) and a feature in the digital magazine which could include a shoutout to their twitter or an embedded video they've produced. The nature of a professional music magazine offering readers the chance to be featured as musicians will become very popular and I feel it is guaranteed to become viral amongst the music making comunity very quickly.

Here will include a feature of Polaris' Twitter account.
 
I also feel that Polaris is responsible for the rise of many artists due to its days on the blog. These artists will likely be persuaded to film a brief advertisment to be shown on related videos on Youtube.
 
Here's a transcript I've written which would star the cover star of Polaris' first issue which would be delievered in a very cheeky but humble way. Clicking on the video would send the viewer to the website.
 
Nick DeCruz
 
Hey, I'm Nick DeCruz. Yeah, that one. You may know me from... everywhere. I'm kinda a big deal right now. But, I wouldn't be where I am now if it wasn't for Polaris. These guys shared my video with thousands of readers, stuff happened and.. Well, Hello. Look out for the first print issue of Polaris in your newsagents the first week of November and get involved online.
 
(Video shows website address, Twitter handle, "Like us on Facebook" and "Follow us on Tumblr")
 
Polaris, finding tomorrow today.
 
(Nick gives a big grin as the video ends)
 
 

Tuesday 19 November 2013

Article Text


It’s not every day when you get to interview one of the greatest breakthrough acts in recent years – Unless of course you work for a music magazine. We’ve opted to pass the reins to one of you (details on the contents page) to speak to the uprising revolution that is Nicholas DECRUZ.

The first time my path crosses with DeCruz is in Brighton. He had arranged a meet up on the beach through Twitter, and I, like many of his followers took this opportunity to meet him. This was when I realised what appeal he had. People of different genders with an age range from eleven (with their parents nearby) to early twenties had turned up, some bringing their own instruments.

This was never going to be a prophet and his disciples, before long DeCruz was playing instruments with everyone there – he and I did a wonderful rendition of The Rolling Stones’ Street Fighting Man with him managing to find an accompanying harmonica melody while I played his guitar.

It’s a Testament, then, that seven months later, soon after his album’s release on ITunes and subsequent rise in the charts (almost unheard of from someone who’s previous primary output a year ago were just acoustic covers of Imagine Dragons) that the first thing he asks after I enter the coffee shop we arranged to meet – ten minutes late – was if I was “The Rolling Stones guy from Brighton”.

“Why wouldn’t I remember people from that day?” He says. “It was fantastic being with everyone on that beach. I remember loads of people.” Nick smiles, remembering. “I had never done anything like that before. I was worried no one was going to turn up.” Unlikely to happen now, since his sudden rise in fame. Nick nods in bewildered agreement, as if he isn’t quite able to believe it himself.

“All I did was start posting videos on YouTube. I had a guitar, I was practising with it and when I heard songs I liked I played them myself and put them on YouTube. I just wanted to see if anyone would listen.”

And they did. So what caused the jump from covers to writing your own songs? I asked him.

“I had never found it easy to write songs,” Nick admits. “I just felt I was trying to force them to be something they weren’t. Then… I didn’t. I just decided to write, play and sing and I never looked back. I just devised them naturally. From the…” He stops himself with a grin before he unleashes a cliché.

“Sorry, I’m pretty new to this interview thing.” I remind him that I am too. I have to steer the conversation back to him as he attempts to ask me how I got to write this interview, reminding who people want to read about.

“That is unbelievable too.” He adds. “It’s gone from listening to my music to wanting to know things about me! I’ve never been in that position before.”

On his first album release, The Light at The End, Nick has this to say: “Well, some friends bought me a session in a recording studio for my birthday. They all pitched in together and it was one of the best things I’d ever got. This was when I started writing songs so I spent the rest of the holidays working on producing the best songs possible that I could record. It was intense, but great fun. With the digital copies it was just the matter of pressing a few buttons to release some of my songs as free podcasts before the reception offered me the possibility of selling an album.

In this time, it is so incredibly easy for musicians to put out music. Unfortunately it means that the Small Fish in a Big Pond finds himself in the middle of the Pacific Ocean, you know? And it’s just the hope that people will fish you out and serve you with chips.”

So why did people take to the music so much? Nick pauses, considering this.
“I already had people who would listen to my music.” He notes, “I was releasing my covers on SoundCloud and YouTube. I suppose word of mouth had something to do with it.” He suggests. “And, I guess it is just proper old-fashioned music. I love Pop Music; Lady Gaga is a god amongst us, but you don’t get as much music with people just… playing.

Contents Page Text


 
Index:
40: DECRUZ
54: Splat
38: Overtones
29: Atlantis
10: Danny Brown
49: OutKast
11: Visuals
29: Zak Labiad
Arcade Fire
Daft Punk
Jake Bugg
Minor Alps
WoodKid
Neutral Milk Hotel
The Prodigy
Waves
Beck
Plumtree
Two Door Cinema Club
David Bowie
Rolling Stones
Fireworks
Old 97’s
SoundGarden
Icona Pop
Bruce Springsteen
The Mountain Goats
Azealia Banks
Cover Stars:


40: DECRUZ

54: Splat

38: Overtones

29: Atlantis

10: Danny Brown

49: OutKast

11: Visuals

29: Zak Labiad

 

Features:

Reviews 54-60

-          Arcade Fire

-          Daft Punk

-          Jake Bugg

-          Minor Alps

-          Scott Pilgrim Colour Editions

-          Pacific Rim DVD

Previews: 60-65

-          Glastonbury

-          Download

-          The Lego Movie

-          Muse album

23: How to be big on YouTube

You:

17: NewTube

21: Reader’s contributions

25: SoundCloud

27: UnSung Heroes

26: Fan Mixes

Index:

DECRUZ

Splat

Overtones

Atlantis

Danny Brown

OutKast

Visuals

Zak Labiad

Arcade Fire

Daft Punk

Jake Bugg

Minor Alps

WoodKid

Neutral Milk Hotel

The Prodigy

Waves

Beck

Plumtree

Two Door Cinema Club

David Bowie

Rolling Stones

Fireworks

Old 97’s

SoundGarden

Icona Pop

Bruce Springsteen

The Mountain Goats

Azealia Banks

 

Wednesday 13 November 2013

New Media

In this day and age, any magazine which doesn't make full use of the wide variation of online media is likely to fail.

Polaris orginated as a blog, so has always been rooted in the digital world. Despite the move to a bi-weekly printed magazine, the digital aspect will develop too.

Weekly, along with the biweekly print magazine will be the Polaris Digital Experience. Here is the press release.

"Not enough stars in your life? Polaris is going weekly! Starting from December, prepare yourself for the Polaris Digital Experience. Each weekly magazine will be instantly updated with the latest news and information, including embedded music videos and tracks, Q+A and Liveblogs.
This is more than just another digital music magazine.
Combined with the best interviews from the artists who made it big through the new old fashioned way, tips and hints how you can do the same and a network for music fans like you, the Polaris Digital Experience offers the best resource for every aspiring musician."
 
The free app that will feature the PDE as a paid feature will also include a QR scanner for the print magazine, offering readers easy access to videos and songs through their smart phones. These videos will include extra interviews or previews from upcoming songs.
 
Polaris will create accounts on many prominent social media and networking sites, including Facebook, Twitter, Soundcloud and Tumblr. This will offer the readers another easy way to interact with the magazine, with their tweets or posts having the chance of being included with the magazine. It would also be very easy to give musicians the control of these accounts for an evening allowing them to do a Q+A with the fans in a very easy and convenient manner.
 
Photo of Polaris Twitter.

Monday 11 November 2013

Production Diary: 11/11/13 - Progress



This is a draft of the cover I have been developing. As you can see, there are a few examples of placeholder texts but due to having taken my photos already I was able to select the image I wanted to use and work around that.

The image I went for was a rather plain close up, which means all the attention is drawn to his face and the text so there aren't many distractions - this is regularly done on music magazines and by doing the same I've created a professional look, meaning it wouldn't seem out of place on a newsagent's stall. I'm very proud of my front cover and I'm enjoying developing it.




Thursday 7 November 2013

Cover Lines

These lines will be at the top. These promise reviews and features the readers will recognise and allows the inclusion of a mysterious unknown artist with the concept that they will become big.



A big bold button detailing a
guide that many readers
will apreciate.



Standard sell lines listed
by the side.Many of these are
established artists who the
readers will recognise and want
to read about.