Wednesday 13 November 2013

New Media

In this day and age, any magazine which doesn't make full use of the wide variation of online media is likely to fail.

Polaris orginated as a blog, so has always been rooted in the digital world. Despite the move to a bi-weekly printed magazine, the digital aspect will develop too.

Weekly, along with the biweekly print magazine will be the Polaris Digital Experience. Here is the press release.

"Not enough stars in your life? Polaris is going weekly! Starting from December, prepare yourself for the Polaris Digital Experience. Each weekly magazine will be instantly updated with the latest news and information, including embedded music videos and tracks, Q+A and Liveblogs.
This is more than just another digital music magazine.
Combined with the best interviews from the artists who made it big through the new old fashioned way, tips and hints how you can do the same and a network for music fans like you, the Polaris Digital Experience offers the best resource for every aspiring musician."
 
The free app that will feature the PDE as a paid feature will also include a QR scanner for the print magazine, offering readers easy access to videos and songs through their smart phones. These videos will include extra interviews or previews from upcoming songs.
 
Polaris will create accounts on many prominent social media and networking sites, including Facebook, Twitter, Soundcloud and Tumblr. This will offer the readers another easy way to interact with the magazine, with their tweets or posts having the chance of being included with the magazine. It would also be very easy to give musicians the control of these accounts for an evening allowing them to do a Q+A with the fans in a very easy and convenient manner.
 
Photo of Polaris Twitter.

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