Polaris oriinally existed as an online blog which gained enough attention to justify print publishing. While the existing online readership wouldn't be enough to carry to selling of the magazine, these readers will serve to promote the magazine efficiently.
Polaris will create accounts on many prominent social media and networking sites, including Facebook, Twitter, Soundcloud nd Tumblr. All of these (aside from Youtube) provide a newsfeed where users can follow other users and share their posts. Those who share/reblog/retweet Some of Polaris' posts/tweets will be promised a follow (where possible) and a feature in the digital magazine which could include a shoutout to their twitter or an embedded video they've produced. The nature of a professional music magazine offering readers the chance to be featured as musicians will become very popular and I feel it is guaranteed to become viral amongst the music making comunity very quickly.
Here will include a feature of Polaris' Twitter account.
I also feel that Polaris is responsible for the rise of many artists due to its days on the blog. These artists will likely be persuaded to film a brief advertisment to be shown on related videos on Youtube.
Here's a transcript I've written which would star the cover star of Polaris' first issue which would be delievered in a very cheeky but humble way. Clicking on the video would send the viewer to the website.
Nick DeCruz
Hey, I'm Nick DeCruz. Yeah, that one. You may know me from... everywhere. I'm kinda a big deal right now. But, I wouldn't be where I am now if it wasn't for Polaris. These guys shared my video with thousands of readers, stuff happened and.. Well, Hello. Look out for the first print issue of Polaris in your newsagents the first week of November and get involved online.
(Video shows website address, Twitter handle, "Like us on Facebook" and "Follow us on Tumblr")
Polaris, finding tomorrow today.
(Nick gives a big grin as the video ends)
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