Proposal - Polaris

This is a music magazine that will place the focus on Indie artists. Indie Artists that are yet to be discovered and are carving a name for themselves on the likes of YouTube and Soundcloud.

This is Polaris.

The name chosen links to the North Star, which is the brightest star in the sky. It is an awesome thing to convey and it gives musicians something to aspire to and interpret in their own way.

This is a completely uncharted genre for music magazines and in this digital age we believe artists and music listeners will jump at the opportunity to discover new musicians as well as the chance to be magazine stars themselves.

Also, when these rising talents become popular the recognition will come straight back to Polaris magazine.

We are also hoping to feature musicians who have hit the big-time themselves providing interviews and exclusive stories to motivate the readers (and we’re aware cover stars need to be able to attract their own audience).

What will be an innovative development is the focus on digital publication. While there will still be a fortnightly printed issue, the focus in-house will be on the weekly digital publication which will update automatically throughout the week once purchased with the latest news, fixing the misconception that in the digital age magazines are obsolete and out of date.

The Fortnightly print issue will be an amalgamation of the two issues, meaning those who want to purchase in print won’t miss out on anything. We are also developing a unique version of QR codes which will allow anyone who downloaded our app to access links to songs or videos on their phone/ipod/ipad.

We want to provide tasteful colour schemes, featuring subdued tones and variations on a set colour each issue, this will provide a recognisable design.

We believe Polaris is the magazine that will find the future before anyone else.